It is 7 am and people are jogging, walking and breathing fresh air along the seashore. Farhan is an old man who often starts his day with a cup of hot chai. He taps his cup and says, “I bought a policy for my daughter.” Raghu, the young guy who wipes the counter replies, “I did the same for my parents.” They sound very casual, but the weight behind those words is heavy. They are talking about something that doesn’t show much at the moment, but shines brightest when life turns dark.
Life insurance is like that quiet friend who never shows off but stands by when storms hit. A father might buy it so his children can continue dreaming big. A son might buy it so his parents don’t worry about their retirement when something happens to him. A young couple might see it as the first real step toward building a safe guard for themselves.
But here’s the catch: who do you trust with this promise? Which company will truly show up when the family calls? The article ahead shares the top 10 life insurance companies in India, so you can see their strengths and stories before choosing your own path.
List of Top 10 Life Insurance Companies in India
The right Life insurance company gives peace of mind through reliable claim support, flexible plans, and long-term security. Below is a list of the ten best life insurers in India, along with some of their popular plans, key highlights, and claim settlement ratios:
Company
|
Popular Plans
|
Key Highlights
|
Claim Settlement Ratio
|
LIC of India
|
LIC Jeevan Amar, LIC Tech Term, LIC Jeevan Labh, LIC New Endowment, LIC Jeevan Umang
|
Oldest and most trusted insurer, wide network, strong claim support
|
98.52%
|
HDFC Life Insurance
|
HDFC Life Click 2 Protect Super, HDFC Life Sanchay Plus, HDFC Life Sampoorn Samridhi Plus, HDFC Life Pragati, HDFC Life Saral Jeevan Bima
|
Wide range of term and savings plans, strong digital services
|
99.39%
|
ICICI Prudential Life Insurance
|
ICICI Pru iProtect Smart, ICICI Pru Guaranteed Income for Tomorrow, ICICI Pru Signature, ICICI Pru Smart Life, ICICI Pru Savings Suraksha
|
Flexible policy terms, strong presence in protection and wealth products
|
95.28%
|
Max Life Insurance
|
Max Life Smart Secure Plus, Max Life Online Savings Plan, Max Life Guaranteed Income Plan, Max Life Term with Return of Premium, Max Life Smart Wealth Plan
|
Customer-friendly claim process, balanced mix of protection and investment
|
99.51%
|
SBI Life Insurance
|
SBI Life eShield Next, SBI Life Smart Platina Plus, SBI Life Smart Wealth Builder, SBI Life Saral Jeevan Bima, SBI Life Poorna Suraksha
|
Backed by SBI network, simple online term options, wide reach
|
97.05%
|
Tata AIA Life Insurance
|
Tata AIA Sampoorna Raksha Supreme, Tata AIA Smart Income Plus, Tata AIA Fortune Guarantee Plus, Tata AIA Vital Care Pro, Tata AIA Wealth Pro
|
High claim settlement ratio, strong focus on protection and health-linked covers
|
99.01%
|
Bajaj Allianz Life Insurance
|
Bajaj Allianz Smart Protect Goal, Bajaj Allianz Life Goal Assure, Bajaj Allianz iSecure, Bajaj Allianz Life Guaranteed Income Goal, Bajaj Allianz Future Gain
|
Flexible options, market-linked and guaranteed return products
|
99.04%
|
Kotak Mahindra Life Insurance
|
Kotak e-Term Plan, Kotak Premier Endowment Plan, Kotak Guaranteed Savings Plan, Kotak Assured Income Accelerator, Kotak SmartLife
|
Affordable term policies, strong savings options
|
98.80%
|
PNB MetLife Insurance
|
MetLife Mera Term Plan Plus, MetLife Guaranteed Future Plan, MetLife Smart Platinum Plus, MetLife Saral Jeevan Bima, MetLife Century Plan
|
Strong bancassurance tie-ups, varied protection and wealth plans
|
99.06%
|
Aditya Birla Sun Life Insurance
|
ABSLI DigiShield Plan, ABSLI Wealth Assure Plus, ABSLI Guaranteed Milestone Plan, ABSLI Saral Jeevan Bima, ABSLI Future Assure Plan
|
Strong investment-focused products, flexible policy structures
|
98.40%
|
Source: Individual death claim settlement ratios, as per IRDAI Annual Report
The ranking of insurance plans is based on IRDAI reports, plan features, network hospitals, and other relevant factors. This list is for informational purposes only and does not constitute financial advice.
Other Notable Life Insurance Companies
Besides the major names, there are other insurers that offer solid plans, good service, and dependable claim support.
Company
|
Popular Plans
|
Key Highlights
|
Claim Settlement Ratio
|
Reliance Nippon Life Insurance
|
Reliance Nippon Life Protection Plus, Reliance Nippon Life Future Income, Reliance Nippon Life Guaranteed Money Back, Reliance Nippon Life Increasing Income Insurance, Reliance Nippon Life Saral Jeevan Bima
|
Affordable premiums, strong focus on savings and income plans
|
98.58%
|
Exide Life Insurance (Now HDFC Life)
|
Exide Life Smart Term, Exide Life Income Advantage, Exide Life Wealth Maxima, Exide Life Smart Future Income, Exide Life Guaranteed Income Insurance
|
Known for customer-friendly policies, now merged with HDFC Life
|
Integrated into HDFC Life
|
Aviva Life Insurance
|
Aviva i-Life Term Plan, Aviva Wealth Builder, Aviva Life Bond Advantage, Aviva Dhan Samruddhi, Aviva Young Scholar Secure
|
Simple plans, strong protection and child-focused products
|
98.75%
|
Future Generali Life Insurance
|
Future Generali Flexi Online Term, Future Generali Guaranteed Income Plan, Future Generali Wealth Protect, Future Generali Assured Income Plan, Future Generali Big Income Multiplier
|
Known for customer service, varied term and wealth products
|
95.24%
|
Pramerica Life Insurance
|
Pramerica Life Smart Income, Pramerica Life Smart Future, Pramerica Life Rakshak Gold, Pramerica Life Term Plan, Pramerica Life Secure Savings Plan
|
Competitive premiums, variety in protection and savings
|
98.89%
|
Source: Individual death claim settlement ratios, as per IRDAI Annual Report
The ranking of insurance plans is based on IRDAI reports, plan features, network hospitals, and other relevant factors. This list is for informational purposes only and does not constitute financial advice.
Ready to Choose the Right Life Insurance?
Compare plans, understand benefits, and pick the cover that suits your needs best. You can explore more options and buy online through SMC Insurance.
Trusted Source: What’s New in 2025?
A big change is under discussion as GST rules are being redesigned. The Group of Ministers has proposed exempting life and health insurance premiums, and the GST Council is considering the move. If approved, the current 18% GST on these policies would be removed. That should reduce the tax burden on premiums.
Meanwhile, the GST Council is also reviewing tax slabs across sectors, including insurance, as part of a broader rate rationalisation exercise. The aim is to simplify rules and reduce the number of rates.
The Budget outlines structural changes for insurers. The foreign direct investment limit is set to rise from 74-100%, provided premiums remain invested in India. A centralised KYC registry will simplify onboarding and the government has also signalled a move to simplify income tax.
Lastly, sector data shows a mixed picture. Life insurance penetration fell slightly to 2.8 percent of GDP in FY 2023-24, down from 3% the year before, while non-life insurance held at about 1%.
IRDAI Latest Annual Report Highlights
Here’s what matters most:
- Life insurers collected substantial new business premiums in the year 2023-2024.
- The number of active insurers has risen steadily. From just seven registered players in 2000, India now has more than 73 licensed entities across life, health, and general insurance.
Key Considerations while Choosing the Best Life Insurance Company
Choosing a life insurer is not something you want to rush. A few things deserve closer attention:
A higher CSR indicates that the company settles the majority of claims. But always keep in mind that this should not be the only metric to help assess the life insurer you are going to buy from.
Assess the company's solvency ratio and market presence. Strong financial standing shows that an insurance company can fulfil its long-term commitments.
Check if the company provides retirement, savings, term insurance, or child-friendly options that fit your stage of life. When you have choices, you can adapt with your needs.
Never focus only on low-cost premiums. Check the cost in relation to the benefits, riders, and coverage you get.
Stress can be notably reduced by efficient service, simple online tools, and speedy claim processing.
What is the duration of the insurance company's services? What are customers' opinions on them? As important as statistics are, a solid record can often be more crucial.
Why Is Life Insurance Important in 2025?
Life feels more uncertain than it did even a few years ago. Costs are higher, healthcare isn’t getting cheaper, and families want security. That’s why life insurance in 2025 is less of a choice and more of a necessity.
Policies today are easier to buy with digital KYC and online platforms. On top of that, tax benefits continue, and the government is considering GST changes that may make premiums lighter on the pocket.
Still, insurance penetration in India is lower than the world average. Many households either have no cover or too little. This gap matters, because without insurance, savings can vanish quickly if something unexpected happens. Having a policy doesn’t just mean protection—it also means your family can keep up their lifestyle and plans without depending on anyone else.
Factors to Compare Life Insurance Companies
While comparing insurers side by side, focus on a few practical points:
- When you compare two insurers, don’t stop at the premium. Look deeper.
- Check the claim settlement ratio first. It’s a straightforward way to judge reliability.
- Weigh coverage against cost. A low price with a minimal cover isn’t really valuable.
- Add-ons like critical illness or accidental death riders can change the usefulness of a plan.
- Look at the customer experience. How fast do they respond? How easy is it to file a claim?
- Digital access has become essential in 2025. Apps, instant calculators, and online support should be standard.
- And lastly, reputation. A company with years of steady performance is usually a safer choice.
Secure Your Family Future
Ready to explore and compare policies? Visit SMC Insurance to find a plan that matches your needs today.
How to Choose the Best Life Insurance Company in India 2025
Here are a few things to keep in mind when you are about to choose the best life insurance company in India:
Step 1
Work Out What You Need
Start with loans, monthly costs, school or college fees, and long-term goals. Add a buffer for inflation. A common adviser rule is 10–15 times annual income, though some use 10–20x for younger earners. A Human Life Value or needs calculator that includes liabilities and goals gives a clearer figure.
Step 2
Pick the Right Type of Policy
Choose between plain protection (term), savings or investment-linked (endowment, ULIP), or retirement cover. Term plans are cheapest for protection. Match the insurance plan to your goal.
Step 3
Shortlist Companies, Check Reliability
Check IRDAI’s published claim settlement ratios and solvency reports. High ratios (above 95%) and solvency above the 150% minimum are safer. Also review complaint data and recent financials.
Step 4
Compare the Plan Details
Check cover, exclusions, waiting periods, riders, and surrender rules. Two policies with similar premiums can differ in fees and exclusions. Review the policy illustration, not just the price.
Step 5
Watch Out for Hidden Charges
ULIPs and some savings plans carry allocation charges, fund management charges (capped by IRDAI, typically up to 1.35% annually), mortality charges, and admin fees. These reduce returns, especially in early years.
Step 6
Check Service, Claims Support and Digital Tools
Look for quick claim turnaround, responsive service, and digital options like online KYC, calculators, and e-policy documents.
Step 7
Use Quotes and Calculators
Get at least three quotes. Use an HLV calculator to validate your cover. After purchase, check nomination, beneficiaries, free-look period, and revival rules.
Step 8
Review Regularly
Revisit your cover after life changes like marriage, children, big loans, or promotions, and top up if needed.
Common Mistakes to Avoid when Choosing Life Insurance
Here are some mistakes that people make when buying life insurance:
- Buying too little cover: It may look like you are saving money now, but leaves your family underinsured.
- Waiting too long to buy: Premiums rise with age and health conditions. And so, buying early locks at a lower cost.
- Choosing the wrong product: Opting for savings-heavy plans (endowment/ULIPs) when pure protection is the need.
- Not disclosing medical or lifestyle facts: Hiding information can lead to claim rejection later.
- Ignoring or overusing riders: Essential riders (like critical illness or accidental death) add value, but unnecessary ones inflate cost.
- Letting a policy lapse: Missed premiums can cancel coverage and make reinstatement costlier.
- Relying only on employer cover: Group life insurance policies usually offer low coverage and end when you change jobs.
Hidden Costs Explained
Let’s now take a look at some of the hidden costs when buying life insurance policies:
- Premium allocation charges: They are upfront deductions in ULIPs that reduce how much gets invested in the first years.
- Fund management charges (FMC): It is the annual fee for ULIP fund management. IRDAI caps this at 1.35% of fund value.
- Mortality charges: The cost of the life cover portion, varying with age and sum assured, deducted before investments are allocated.
- Policy administration charges: It is the monthly or yearly fees for maintaining the policy, which add up over time.
- Surrender, discontinuance or revival charges: It is fees you will pay when you exit or restart a policy, which can reduce benefits or bonuses.
Tip: Always ask for a detailed fee breakdown and a projected illustration from your insurance company before you buy the policy.
Why Buy Life Insurance from SMC Insurance?
Listed below are some reasons why you should buy from us:
- Customer-First Approach
We work for you, not the insurer. SMC Insurance’s focus is on your needs, which is why we keep outbound calls to a minimum and make sure the advice you receive is in your best interest.
- End-to-End Claim and Service Support
We know that claims can feel overwhelming. That is why we stay with you throughout the process, helping with paperwork, follow-ups, and resolution. Many of our customers have shared how this support made a tough time a little easier.
- Tools to Compare and Decide
Our platform lets you line up policies side by side, check premiums instantly, and break down the benefits clearly. This way, you can see exactly what each plan offers before making a decision.
- Simple Process
All you need to do is visit our website or app, enter your details, and explore the plans. You can finish KYC through a quick OTP, buy a policy online, and then manage everything from your personal dashboard. Our mobile app also helps with renewals and claim tracking on the go.
With SMC Insurance, you get a single place to compare, buy, and manage your life insurance with confidence.