In the dynamic world of finance and insurance, effectively managing policies can often seem like a daunting task. In their efforts to deliver the greatest service possible, many agents and merchants are hindered by complex procedures and copious amounts of paperwork.
But what if we say that there is a method to improve customer happiness while making these tasks simpler?
The LIC Merchant Portal is that method!
The LIC Merchant Portal is a dedicated online platform for LIC merchants to manage policies, collect premiums, and register new business through a single, user-friendly interface.
Imagine being able to simplify your daily routine so that you can have more time for interacting with clients and less time spent on mundane tasks. Wouldn’t that be great? One of the most outstanding features of the portal is its accessibility. Also, the user-friendly navigation makes it easy for users to become familiar with the system, regardless of experience level. Curious to know more?
This article will provide a thorough guide on optimising the benefits of the LIC Merchant Portal by delving into the LIC portal login procedure, registration procedures, and premium collection techniques. Let's observe how this platform can transform the business operations of merchants!
Who is a LIC Merchant?
LIC appoints merchants/empowered agents to collect premiums and support policy servicing. Merchants are appointed by Life Insurance Corporation of India (LIC) after meeting eligibility and internal verification; they are not a separate statutory entity but act as authorised LIC representatives for in-person premium collections and related services.You can think of them as your reliable agents who are here to simplify crucial LIC-related procedures.
Their primary duty is to streamline important processes, including LIC policy purchases, premium payments, and policy status checks. LIC merchants serve as intermediaries, guiding clients through these procedures with ease and guaranteeing a seamless, trouble-free relationship with LIC.
These merchants receive specialised training on the LIC merchant site to help them perform their jobs effectively and efficiently. They are equipped by this training to assist policyholders in a number of ways, such as collecting premiums on LIC's behalf and providing updated policy information. All in all, LIC merchants essentially act as miniature LIC offices, offering personalised assistance and enhancing the relationship between LIC and its policyholders.
What Is The LIC Merchant Portal?
The portal lets LIC merchants easily collect premium payments directly using their LIC Cards, offering a specialised online platform tailored just for them. It functions similarly to a digital command centre where merchants can handle an array of policy-related tasks.
To access the site, each LIC merchant is given a unique user ID and password, which makes registration and login simple. Merchants may read and print policy documents, modify policy details as needed, and even pay premiums online once they're onboard. In addition, the site provides a concise overview of all the company's LIC policies, along with the option to renew client policies with just a few clicks.
From loan information and policy surrenders to specialised policy insights and nominee data, this portal also acts as a one-stop shop for thorough policy information. The LIC Merchant Portal gives merchants the resources they need to optimise their business operations, easing transactions and giving clients quick access to important policy details.
Functions Of LIC Merchant
By serving as a link between policyholders and LIC's services, LIC merchants significantly improve consumer interactions with the Life Insurance Corporation of India. This is how they contribute:
LIC merchants manage premium payments on LIC's behalf, guaranteeing accurate and fast transactions and giving clients a reliable payment option.
LIC merchants help clients quickly and easily access and manage every aspect of their policies, from loan details, policy surrenders, nominee information, etc.
Since handling claims, renewals, and other procedures can be challenging, LIC merchants provide policyholders with individualised advice and support at every stage.
Merchants help clients make well-informed decisions that best suit their insurance needs by providing them with information about LIC's array of products, features, and benefits.
LIC merchants make it easier for customers to buy new policies, renew current ones, and pay premiums, all of which aid in boosting overall convenience.
LIC merchants serve as an open channel for customer feedback, providing insightful information that LIC may use to enhance services, resolve issues, and consistently improve customer satisfaction.
LIC Merchant vs LIC Agent
People often mix up the work of an LIC Merchant with that of an LIC Agent. At a glance they appear connected, but their roles serve very different needs within LIC’s system. A clear view of both helps readers understand whom they interact with and why each role matters.
Before diving into the comparison, it helps to note one simple idea:
- Agents bring customers into the LIC fold through sales and advice.
- Merchants support existing customers by handling payments and related tasks.
Once you see this, the rest falls into place.
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Feature
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LIC Merchant
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LIC Agent
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Primary Role
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Handles premium collection and related support tasks for LIC customers
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Sells LIC plans and guides customers through policy choices
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Main Focus
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Operational work like collecting premiums, issuing receipts and updating payments in the system
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Relationship driven work that includes finding prospects, giving advice and helping buyers through the process
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How They Earn
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Service based commission tied to premium collection activity
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Commission based income depending on the plans they sell
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Customer Interaction
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Limited to payment support and basic service queries
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Broad interaction covering advice, sales, after sales support through the policy term
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Training Required
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LIC provides training for portal use and payment procedures
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Mandatory IRDAI certification and LIC training before selling any policy
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Access Rights
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Works on the LIC Merchant Portal to record collections and track transactions
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Uses LIC Agent systems for sales, lead updates, commission tracking and policy servicing
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Who They Represent
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LIC in a support role
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LIC in a sales and advisory role
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Flexibility
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Mostly task bound work around collections
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More flexible and entrepreneurial with scope to build a client base
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Both roles keep LIC’s ecosystem moving, only in different ways. Agents help people choose policies that fit their needs. Merchants make sure those policies stay active through smooth premium handling.
How Can You Become An LIC Merchant?
Here is a detailed look at the steps and prerequisites for becoming a LIC Merchant-
➔ Minimum Age Requirement
The first and most important requirement is that you be at least eighteen years old. To proceed, you will have to present proof of age, such as a birth certificate.
➔ Educational Specifications
LIC’s published guideline for agents historically suggests a 10th-pass minimum; however IRDAI regulations specify that a 12th pass may be required in certain areas (the authority’s rules and insurer board-policies set precise requirements). Always check the latest IRDAI/LIC notices before recruiting or applying
➔ Identity Verification
It is necessary to have a valid Permanent Account Number (PAN) card. If you don't already have one, you may only have to apply with the appropriate documentation at a government office.
➔ The Interview Process
To speak with the branch officer, visit the closest LIC branch after collecting your documentation. Following that, the development officer will schedule an interview, which you will need to complete.
➔ Necessary Training
LIC will extend an invitation to a 25-hour training session to you if you successfully complete the initial interview.
➔ IRDAI Examination
After pre-recruitment training, candidates must clear the IRDAI-mandated licensing/examination (details, format and passing criteria are set by IRDAI). LIC provides training materials and guidance, but applicants must check IRDAI’s current exam notices for exact syllabus and pass criteria.
➔ Getting Your Appointment Letter
After your successful completion of the IRDAI exam, you will be sent an appointment letter that includes your assigned location, the development officer's name, and a unique code.
➔ Final Interview And Orientation
As the last part of the process, you will meet with the development office for a general interview during which a representative will provide you with important advice and information to get you equipped for your role. Even though it might seem like a long procedure, each step lays the groundwork for your employment as a LIC merchant.
After being officially appointed, you may start your journey as a trusted LIC merchant by logging in to LIC Merchant.
Features and Benefits of the LIC Merchant Portal
The LIC Merchant Portal was built to make premium collection smoother for everyone involved. It gives merchants a clean space to work, reduces back and forth, and keeps policyholders worry free about missed payments. And as more people move toward digital payments, the portal has become a practical tool for day to day work. The points below walk you through its main strengths in a simple and steady flow.
Merchants can pull up essential policy information in seconds. The portal shows due premiums, past payments and receipt history in a neat format. This helps merchants complete their tasks faster and gives customers a clear sense of their policy status.
The portal supports hassle free premium collection. A merchant can enter the policy details, confirm the amount and generate a receipt right away. It cuts down on errors, keeps the process transparent and helps customers pay on time.
LIC uses a protected system for all merchant based payments. This adds a layer of trust and lowers the risk of mistakes that usually come with manual processes. And merchants get reliable records that they can review whenever needed.
Every time a premium is collected, the portal creates an instant digital receipt. Customers can keep it for their own reference and merchants can track their daily work with more clarity.
The payment status updates quickly once a transaction is completed. This keeps both merchants and policyholders in sync. It also reduces confusion about whether a premium has been credited.
The dashboard is simple to navigate. Merchants can check pending premiums, completed payments and other tasks without digging through multiple screens. It keeps daily work organised and manageable.
When merchants have quick access to the right tools, customers naturally get a smoother experience. They spend less time waiting and get prompt answers. And this steady interaction helps build trust in LIC’s service system.
LIC provides basic training to help merchants use the portal without trouble. Anyone handling premium work can learn the steps and start using the system with confidence.
Process Of Merchant LIC Login
To use the LIC Merchant Portal login as a registered LIC agent, just follow these easy steps to log in:
- Go to LIC’s main website.
- You can then choose “Online Services” and then on “Merchant Portal”
- Once done, click on “Login”.
- Alternately, merchants access the portal at the merchant login page (LIC Merchant Portal login).
- Enter your Merchant user-ID and password
- Complete the captcha if prompted.
These simple steps will allow you to access all the tools and resources you require by logging into your Merchant Portal.
Recover The Forgotten Password Of The LIC Merchant Portal
Don't worry if you've forgotten your portal password; it's simple and quick to reset it. Just adhere to these steps:
- On the Merchant Portal login screen click Forgot Password.
- Follow the prompts (enter user-ID and registered email) to receive reset instructions/new password via the registered email.
- After logging in with the provided password, change it immediately under Change Password.
That's it! You’re now back in with a fresh password!
Note: LIC advises merchants to change portal passwords regularly (recommendation on portal pages: at least once every 15 days).
Create A New Password For The LIC Merchant Portal
It is highly recommended that you change your portal password on a regular basis for your own security. To create a new password, simply follow the instructions below:
- First, visit https://licindia.in/, the official LIC website.
- Click "Login" in the top menu bar, then choose "Merchant Portal."
- Click "Login" once you're on the Merchant Portal page.
- After that, choose "Change Password."
- To verify your identity, enter your “user ID” and “current password.”
- Create a new password now, then select "Reset."
That's about it! By following these easy steps, you can easily update your password.
How To Update Email ID On LIC Merchant Portal To Get OTP?
It's crucial to keep your email address updated on the portal in order to get OTPs. Here's how you can be very sure of it:
- Visit https://licindia.in/, the official LIC website.
- Click "Login" in the top menu bar, then choose "Merchant Portal."
- Go back to the Merchant Portal page and click "Login."
- Select the option that is available on the screen: "Update Email ID to Get OTP."
- Enter your user ID, password, and active email address. Verify that the email address you give matches the one that is registered on the Merchant Portal.
- Lastly, click "Update" to finish the procedure.
By following these easy steps, you'll be ready to receive OTPs without any hassles!
How to Recover or Reset Your Password in the LIC Merchant Portal
A forgotten password is common, and the LIC Merchant Portal keeps the reset process simple. The steps below walk you through it in a clear sequence. To help you visualise the flow, you’ll also see representative screen references.
- Open your browser and visit the LIC Merchant Portal login page.
- You’ll see the usual fields for User ID and Password along with a link for password recovery.
- Look for the Forgot Password link right below the login fields.
- Click it to move to the recovery page.
- The system will ask for details like
- Merchant User ID
- Email ID or mobile number registered with LIC
- Fill in the information carefully and move to the next screen.
- You will receive an OTP on your registered mobile number or email.
- Enter the OTP in the space provided. This confirms your identity and protects your account from misuse.
- Once the OTP is verified, you’ll be asked to create a new password.
- Choose a strong combination that you can remember easily.
- Re-enter it to confirm and then submit.
- You’ll receive a confirmation message once the reset is successful.
- Go back to the login page, enter your User ID, and use the fresh password to sign in.
The process is short, and once you know the flow, it hardly takes a minute.
Customer Care Support For Merchant LIC Login
The customer service helpline is available to assist you with your LIC Merchant Portal login when needed. The most important contact information is as follows:
- Email: Contact agent_support@licindia.com for general agent support or dev_support@licindia.com for development support.
- Contact Information: For immediate assistance, call 022-67090501 or 022-67090502.
There are also mobile applications available to enhance your experience even further -
- KYC Android App
The goal of this software is to make the CKYC process more accessible and efficient by streamlining the digital submission of KYC documents.
- LIC Agent App
To make your job easier, the LIC Agent App is loaded with features! You may keep tabs on business performance, check policy statuses and claims, and monitor personal performance metrics. It also helps you schedule appointments, keep a journal for tasks and notes, manage renewals, and even has a premium calculator for different plans.
- LIC Pragati App
This comprehensive tool for development officers is made to assist you in keeping an eye on your and your team's performance. It facilitates efficient cost ratio planning, expedites renewal management, and permits a comprehensive evaluation of business portfolios and policy persistence. It's essential for streamlining your operations because it makes it simple to get agency year-end case data and revival quotations.
- LIC Associate App
This app is an excellent resource that was created especially for LIC associates. It assists you in monitoring performance through five fundamental pillars, effectively managing renewals, and gaining insightful knowledge about new business, agency specifics, and high performers. Thus, the main goal here is to increase your productivity.
- Ananda App
All things considered, the Ananda App is revolutionary for LIC agents. It offers digital signatures for documents and Aadhar-based eKYC for speedy identification, guaranteeing a seamless, paperless transaction experience that is accessible around the clock. This program increases your productivity and streamlines your tasks.
Use Of Net Banking For Generating Online Invoice Payment For LIC Merchant Portal
Having a clean track of your transactions has never been simpler! It is simple and convenient to use net banking to create online invoice payments for the LIC Merchant Portal. Here's an extensive guide on how you can do it:
- Access your portal: Proceed by entering your Merchant LIC login information into your portal account.
- Go to the payments section: To generate invoices, navigate to the invoice management or payments section after logging in.
- Choose your invoice: Following that, choose the specific invoice that has to be paid.
- Select Net Banking: Pick “Net Banking” as your chosen payment option after confirming your invoice.
- Verify your payment: You will be taken to the net banking website of your bank. To approve the payment, enter your bank login information on this page and adhere to the instructions.
- Get confirmation:A transaction reference number and a confirmation message will appear in the portal when your payment has been successfully processed.
- Generate your invoice: Lastly, the system will produce your invoice automatically following confirmation of payment. You can then easily download or print it for your reference.
With these simple steps, you can efficiently handle your online invoice payments on the LIC Merchant Portal.
How To Collect Premiums Via The LIC Merchant Portal?
It's easy to collect premiums using the LIC Merchant Portal. Here's how to do it in a couple of straightforward steps:
- From Premium Collection option choose QR Payment
- Enter the policy number and fetch premium details
- You can then click on “Submit” to generate QR.
- You can scan the QR (GPay/PhonePe/Paytm/etc.) and pay.
- Once payment is confirmed, the cashier clicks Confirm Payment Received to generate the receipt.
- If a payment is debited but not confirmed, use Adjust QR Transaction under Cashier Tools to reconcile.
Managing Premium Payments And Receipts On The Portal
Here are a few effective ways to make payments on the portal:
➔ Online Invoice Payment
To get started, go to "Merchant Tools" and select the option of "Pay Invoice Online."
This is how it works:
- Select the outstanding invoice that has to be paid.
- Make sure that the value shown is the right amount.
- To finish the payment, choose the bank that you prefer.
- For your records, remember to print your payment acknowledgement after a successful transaction.
➔ Get a Premium Paid Statement
You can quickly generate a premium paid statement if you need a record of your premium payments.
Just carry out these steps:
- Go to the LIC Customer portal and sign up or sign in.
- Find the “Policy Tools” section that deals with your policy.
- Choose the “Premium Paid Statement” option
- Enter the necessary details regarding your policy.
- Generate the Statement
- For your records, download and print the statement.
Important Guidelines For LIC Merchants
Here's what you should know:
- Update your information regularly
First and foremost, make sure that your phone number and email address are always correct and up-to-date in the LIC Merchant Portal. This guarantees seamless OTP generation and aids in efficient communication.
- Follow the compliance guidelines
The Insurance Regulatory and Development Authority of India (IRDAI) and the Life Insurance Corporation have established compliance requirements that must be adhered to. This commitment will assist you in maintaining high ethical standards across what you do!
- Protect customer information
Furthermore, prioritise safeguarding confidential client data. This is because confidentiality is essential to building honesty and confidence in your services.
- Regularly participate in training
Remember how important it is to keep yourself updated!
Attend any training classes that LIC provides. This will eventually improve your service capabilities by keeping you up to date on new regulations, procedures, and products.
- Collect premiums on time
Meanwhile, keep correct records and make sure that premiums are collected on time. This procedure makes transactions proceed more smoothly and helps minimise future problems.
- Deliver excellent customer service
Make an effort to offer top-notch customer service by quickly responding to questions and issues. By doing this, you can significantly boost customer satisfaction.
- Master the LIC Merchant Portal
Learn about the different options available on the LIC Merchant Portal. You may streamline your operations by learning how to effectively handle duties like processing payments and managing policies.
- Report the issues right away
Lastly, notify the LIC support staff right away if you run into any technical problems with the portal or run into difficulties with performing your tasks. Timely reporting keeps things running smoothly and guarantees prompt resolutions.
These fundamental rules will put you in a strong position to succeed as a LIC merchant!
LIC Merchant Grievance: Easy Steps to Submit a Complaint
Even with a well-built system like the LIC Merchant Portal, small issues can show up from time to time. A payment may not reflect, a login attempt may fail, or a receipt might not load the way it should. And when that happens, merchants need a quick route to raise a complaint and get it resolved. LIC offers a simple grievance path that keeps the process steady and predictable.
Here is a clear walk through of the steps.
- Start by opening the official LIC Merchant portal where you normally log in.
- If the issue is related to your account or transactions, keep your Merchant ID handy.
- You’ll find a link or tab that leads to the Grievance or Customer Support page.
- This section is designed for both general queries and specific complaints.
- Fill out the Complaint Form. The form usually asks for:
- Merchant Name
- Merchant ID
- Contact details
- Policy number involved (if any)
- A short description of the problem
- Keep your explanation clear and to the point. It helps the support team understand the issue faster.
- If the complaint relates to a payment, a screenshot of the receipt or transaction reference can help.
- Attach whatever supports your claim. It reduces back and forth and speeds up the resolution.
- Once everything is filled, submit the form.
- You will get an acknowledgment number. Note it down. That number lets you track the status later.
- LIC also allows merchants to check updates through the same portal.
- Go to the grievance section again and enter your acknowledgment number to view progress.
- If the issue takes longer than expected, use the acknowledgment number to follow up with LIC’s support team. They may ask for more details or confirm once the issue is resolved.
Common Problems / Mistakes & How to Avoid Them (Troubleshooting)
Here are some helpful suggestions to protect your account:
- Create secure passwords
Create a complicated password using a combination of numbers, letters, and special characters. Avoid information that can be guessed easily, and develop the practice of changing your password on a frequent basis.
- Turn on Two-Factor Authentication
For an additional degree of protection, turn on two-factor authentication (2FA) if the option is available. This feature greatly enhances your security by requesting a second form of authentication in addition to your password.
- Don’t forget to Log out
When your session is over, it's important to log out of the Merchant Portal, particularly if you're using a public or shared computer. By taking this easy step, you can stop illegal access to your account.
- Protect your devices
Verify that the devices you use to access the portal have firewalls and trustworthy antivirus software installed. To further protect yourself from any security risks, make sure your operating system and apps are up to date.
- Watch out for Phishing Schemes
Always be on your guard for phishing scams. Refrain from clicking open attachments or accessing any links from unidentified sources. Spend some time confirming the legitimacy of any emails claiming to have come from LIC.
- Track your Account Activity
You must maintain a check on your account activities always. Watch for any unauthorised changes or transactions, and report any suspicious behaviour right away.
- Make use of a secure Internet Connection
Avoid using public Wi-Fi networks while accessing confidential information. To safeguard your data, choose a private and secure internet connection whenever you can.
- Stay Educated and Informed
Moreover, educate yourself on the most recent security threats and responsible internet actions. Develop the practice of routinely going over LIC's instructions for using the Merchant Portal safely.
Advantages of Using the LIC Merchant Login Portal in 2026
The LIC Merchant Portal has grown into a dependable digital workspace, and by 2026 it has become even more polished. Merchants handle heavy volumes of transactions every day, so a smooth platform matters. And customers feel the impact too because quicker processing keeps their policies active without worry. The points below reflect how both sides benefit from this steady, structured system.
- Benefits for Merchants
Merchants get a cleaner setup that reduces manual work and helps them stay organised. The portal pulls policy details in seconds, shows pending dues, and records collections without the usual back and forth. This keeps daily tasks predictable.
And since everything is available in real time, merchants can plan their workload better and avoid payment backlogs. A reliable digital trail also helps during audits or internal checks.
- Benefits for Customers
Customers enjoy faster service without standing in queues or waiting for confirmations. The receipts come right away and the updated premium status shows up quickly. A smooth payment process reduces the chances of lapses, which is often the biggest worry for policyholders.
With fewer delays and clear records, customers get a consistent experience that builds trust in LIC’s servicing network.
The overall effect is simple. When merchants have better tools, customers receive better service.
Portal Tools and Features: What Merchants Can Do Other Than Premium Collection
Many people assume merchants only collect payments, but the portal offers more. These tools help merchants work with clarity and offer better support whenever a policyholder reaches out. Here is a natural look at what they can do.
- Check Policy Details
Merchants can view essential policy information like the due date, premium amount and last paid record. It helps them explain things clearly to customers and avoid confusion.
- Track Transaction History
Every payment made through the portal appears in a detailed log. Merchants can revisit any entry to confirm dates, amounts or receipt numbers. This becomes useful if a customer raises a query about an older payment.
- Generate and Reprint Receipts
The system allows merchants to reprint or download receipts whenever needed. It saves time for customers who may have misplaced earlier copies.
- Monitor Pending Premiums
The portal highlights policies that are nearing their due date. Merchants can alert customers early so they don’t miss deadlines.
- Access Support Tools
From grievance submission to basic training resources, merchants can explore support materials whenever they run into trouble. It keeps them self-reliant for day to day issues.
- Manage Profile Settings
Merchants can update their contact details, reset passwords and keep their profile up to date without depending on offline processes.
Summing Up,
The LIC Merchant Portal is a real game-changer for LIC merchants in a world where every second matters. Think of this gateway as your personal assistant, taking care of the details of managing policies so you can concentrate on building relationships with customers. Just a straightforward, well-structured method to simplify your everyday tasks— no more sorting through copious amounts of paperwork or becoming bogged down by complicated processes. It's like having superpowers, enabling you to manage accounts, collect premiums, and register policies quickly. In addition to saving time, the portal serves as an interface to improved customer satisfaction and a more seamless work-life balance.
For more details on the above topic or to know about life insurance, check the SMC website.
Disclaimer: The information provided on this platform is intended for general awareness and educational purposes. While every effort is made to ensure accuracy, some details may change with policy updates, regulatory revisions, or insurer-specific modifications. Readers should verify current terms and conditions directly with relevant insurers or through professional consultation before making any decision
All views and analyses presented are based on publicly available data, internal research, and other sources considered reliable at the time of writing. These do not constitute professional advice, recommendations, or guarantees of any product’s performance. Readers are encouraged to assess the information independently and seek qualified guidance suited to their individual requirements. Customers are advised to review official sales brochures, policy documents, and disclosures before proceeding with any purchase or commitment