To log in to Niva Bupa Health Insurance, visit nivabupa.com,
click "Customer Support," then "24x7 Support (InstaAssist)." Enter your registered mobile number and verify with an OTP to reach Insta
Assist, Niva Bupa's self-service portal for claim status, policy documents, and service requests. If you're looking for the
older Max Bupa login, that's the same company — Max Bupa was rebranded to Niva Bupa in 2021, and both use the same nivabupa.com login today.
If half the search results for "Niva Bupa login" still mention Max Bupa,
that's not outdated spam — it's genuinely the same company under an older name. Niva Bupa has also changed ownership and even
gone public since then, so a fair amount of what's floating around online about it is out of date in ways that actually
matter for how you log in and who you're dealing with.
This guide covers the current login process through Insta Assist, the
difference between that and the older password-based account, and a few ownership and structural facts worth knowing before you call customer care.
Last updated: July 2026.
A Quick Note on the Max Bupa to Niva Bupa Rebrand
Good to Know
Max Bupa Health Insurance Company Limited was renamed Niva Bupa Health Insurance in 2021, following Max India's 2019 exit and the entry of private equity firm True North as a majority stakeholder. If you have an old bookmark or saved login page referencing "Max Bupa," it points to the same company — use nivabupa.com going forward.
The ownership story didn't stop there either. In January 2024, Bupa Group increased its stake to become the majority shareholder, holding around 63% at the time. Niva Bupa then completed its IPO in November 2024, which diluted Bupa's holding to roughly 56%. As of March 2026, Bupa Singapore Holdings Pte Ltd holds approximately 55.4% of Niva Bupa, with True North (via Fettle Tone LLP) remaining a significant minority shareholder, making Niva Bupa a publicly listed company rather than a private joint venture. So unlike a lot of older articles still describe it, this is a publicly listed company, not a private joint venture.
Before You Begin: What You'll Need
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What You Need
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Used For
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Note
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Registered mobile number
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Insta Assist OTP login
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OTP is sent here
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Policy number
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Some Insta Assist service requests
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Speeds up specific queries
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Username and password
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Full "My Policy" account login
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Set during initial registration
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How to Log In to Insta Assist (OTP Login)
This is the primary, fastest way most policyholders access their account today.
- Visit nivabupa.com and click "Customer Support" in the header menu.
- Select "24x7 Support (InstaAssist)."
- Enter your registered mobile number.
- Enter the OTP sent to that number to verify.
- You'll land on Insta Assist, where you can view claim status, download documents, and raise or track service requests.
The Full "My Policy" Account (Password Login)
Alongside Insta Assist, Niva Bupa also maintains a password-based account login, sometimes still referenced as "My Policy" from the Max Bupa era. This is useful if you specifically registered a username and password rather than relying on OTP each time.
- Go to nivabupa.com and click "My Policy."
- Click "Login/Register" in the top-right corner.
- Enter your registered username and password.
- Complete the CAPTCHA if prompted, then click "Login."
Forgotten your password? Click "Forgot Password?" on the same login screen, and a reset link or OTP will be sent to your registered contact details. If you'd rather skip passwords entirely, Insta Assist's OTP route covers most of the same day-to-day needs.
Logging In via the Niva Bupa App
- Download the Niva Bupa Health app from the Google Play Store or Apple App Store.
- Open the app and choose to register or sign in.
- Enter your registered mobile number or email/username.
- Complete OTP or password verification, whichever applies to your account.
- Access your policy, claims, and health records from the app dashboard.
What You Can Do Inside Insta Assist
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Category
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What You Can Do
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Policy details
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View coverage details and personal information on file
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Claims
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Check real-time claim status and history
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Documents
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Download policy documents, tax receipts, and health cards
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Service requests
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Raise a request and track it via "Track Service Request"
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Renewals
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Renew your policy online
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Agent Portal and Health Link Portal: Not for Customers
If you land on a Niva Bupa login page and see options for an "Agent" or "Health Link Portal" login alongside the customer option, don't use those unless you're actually an insurance agent or a network hospital/provider. These are entirely separate systems from Insta Assist and won't show your personal policy details even if you have valid credentials for them.
Getting Help Without Logging In
- WhatsApp: message Niva Bupa at 9811956696 for quick queries.
- Toll-free helpline: 1860-500-8888.
These are useful if you just need a quick answer or don't want to deal with OTP or password login at all.
Common Login Issues and Fixes
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Issue
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Likely Cause
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Fix
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OTP not received on Insta Assist
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Mobile number outdated or network delay
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Wait a couple of minutes and retry; contact customer care to update your number if it persists
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Forgotten "My Policy" password
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Password not saved from registration
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Use "Forgot Password?" on the My Policy login screen, or switch to the OTP-based Insta Assist route instead
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Old Max Bupa login link doesn't work
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Legacy branding from before the 2021 rebrand
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Use nivabupa.com directly — it's the same account system under the current name
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Logged into Agent/Health Link Portal by mistake
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Similar-looking login options on the same page
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Use the customer/Insta Assist login option instead — these are separate systems for agents and providers
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Can't find a specific policy after login
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Policy registered under a different mobile number or email
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Contact customer care to confirm which registered ID your policy is linked to
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Contacting Support and Filing a Grievance
- Customer Support / Insta Assist chat: available via nivabupa.com for claims, policy queries, and service requests.
- Toll-free helpline: 1860-500-8888 for general queries and urgent claim questions.
- WhatsApp: 9811956696 for quick queries and document requests.
- Registered office: C-98, Lajpat Nagar Part 1, New Delhi – 110024. Corporate office (also used for written escalations to the Customer Services Unit): 3rd Floor, Capital Cyberscape, Sector 59, Gurugram – 122102, Haryana.
- Grievance escalation (per Niva Bupa's official process):
- Call the helpline at 1860-500-8888 or use Insta Assist
- If unresolved, escalate at the same portal's grievance page
- If still unresolved, escalate to Niva Bupa's Grievance Redressal Officer (GRO) via the same channel
- If not resolved, file a complaint with IRDAI through the Bima Bharosa (IGMS) portal at bimabharosa.irdai.gov.in
- If still unsatisfied, approach the Insurance Ombudsman via cioins.co.in.
Good to Know
You may see specific claim settlement ratio figures quoted for Niva Bupa on third-party sites. These change with each reporting cycle, so for the current, verified number, check IRDAI's own published annual disclosures rather than relying on a figure repeated across blog posts.
Security Tip
Never share the OTP sent to your registered mobile number with anyone, including callers claiming to be from Niva Bupa or IRDAI. Log in only through nivabupa.com or the official Niva Bupa Health app, and avoid saved login pages from before the Max Bupa rebrand.
Disclaimer:The information provided on this platform is intended for general awareness and educational purposes. While every effort is made to ensure accuracy, some details may change with policy updates, regulatory revisions, or insurer-specific modifications. Readers should verify current terms and conditions directly with relevant insurers or through professional consultation before making any decision.
All views and analyses presented are based on publicly available data, internal research, and other sources considered reliable at the time of writing. These do not constitute professional advice, recommendations, or guarantees of any product’s performance. Readers are encouraged to assess the information independently and seek qualified guidance suited to their individual requirements. Customers are advised to review official sales brochures, policy documents, and disclosures before proceeding with any purchase or commitment.
FAQs
Yes. Max Bupa Health Insurance was rebranded to Niva Bupa Health Insurance in 2021, following a change in ownership. Any old Max Bupa login page or bookmark refers to the same company, and you should now use nivabupa.com to access your account.
Insta Assist uses your registered mobile number plus an OTP for quick, password-free access to claims, documents, and service requests. The "My Policy" login instead uses a username and password for full account access, and is more of a legacy path from the Max Bupa era that still works today.
Click "Forgot Password?" on the My Policy login screen, and a reset link or OTP will be sent to your registered mobile number or email. Alternatively, skip the password entirely and use the OTP-based Insta Assist portal instead.
The ownership has shifted. In January 2024, Bupa Group increased its stake to become the majority shareholder at around 63%, with True North remaining a significant but reduced minority stakeholder. Niva Bupa also completed its IPO in November 2024 and is now listed on the NSE and BSE.
These are separate login systems meant for insurance agents and network hospitals/providers respectively, not policyholders. If you're a customer looking to check your own policy, use the Insta Assist or My Policy login instead.
You can get a quick update via WhatsApp at 9811956696 or by calling the toll-free helpline at 1860-500-8888. For full claim history and document downloads, though, you'll need to log in through Insta Assist.
Yes, the Niva Bupa Health app accepts the same registered mobile number/OTP or username/password credentials as the website, so you can move between the app and nivabupa.com without creating a separate account.
Write to Niva Bupa's registered office in Gurgaon, or escalate through the Insurance Ombudsman under IRDAI's grievance redressal framework if your complaint isn't resolved within the insurer's stated timeline.
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