IndiaFirst Life Insurance Login Portal 2026

IndiaFirst Life Insurance login trips people up in one very specific way: it works fine once your mobile number is registered, but almost nothing works before that — and unlike most portals, there's no online self-registration to fix it. You have to call.

IndiaFirst Life Insurance is a joint venture backed by Bank of Baroda, Union Bank of India, and Carmel Point Investments (an affiliate of Warburg Pincus), which is also why a lot of Bank of Baroda customers specifically search for this login — they're often policyholders through their bank relationship.

This guide covers the actual login flow, what to do if your number isn't linked, the separate electronic Insurance Account (eIA) system that some policyholders also need, and how to escalate a complaint properly if the portal or customer care doesn't resolve your issue.

Last updated: July 2026.

A Quick Background on IndiaFirst Life Insurance

IndiaFirst Life Insurance Company Limited began operations in November 2009 and is headquartered in Mumbai. As per IndiaFirst Life's official company overview, the current shareholding is Bank of Baroda – 65%, Union Bank of India – 9%, and Carmel Point Investments India Private Limited (an affiliate of Warburg Pincus) – 26%."

Before You Begin: What You'll Need

How to Log In to the IndiaFirst Customer Portal

1. Go to customer.indiafirstlife.com, or visit indiafirstlife.com and click "Customer Service".
2. Select the customer login option.
3. Enter your registered mobile number, email ID, or policy number.
4. Enter the CAPTCHA code shown, then click "Get OTP".
5. Enter the OTP sent to your registered mobile number to complete verification.
6. You'll land on your dashboard, with your policies visible under "My Policies".

If you're logging in through the older customer service path on the main website, look under "Manage Your Profile" → "My Profile" instead — both routes lead to the same underlying account.

If Your Mobile Number Isn't Registered Yet

This is the step most people miss. Unlike insurers that let you self-register a mobile number online, IndiaFirst requires a phone call: dial the toll-free number 1800-209-8700 and ask them to register or update your mobile number against your policy. Only after that will an OTP actually reach you for portal login.

Your account itself becomes accessible only once your policy is fully issued and all checks are complete — if you've just bought a policy, give it a little time before assuming the login is broken.

Logging In as a Bank of Baroda or Union Bank Customer

If you bought your policy through a Bank of Baroda or Union Bank branch, you don't need a separate bank-linked login. You use the same customer.indiafirstlife.com portal as any other IndiaFirst policyholder — log in with your registered mobile number or policy number, then check the "My Policies" section for your bank-sold policy.

What You Can Do Inside the Portal

Checking Policy Status Without Logging In

• SMS your policy number to 92444 92444.
• WhatsApp your query to 022-62749898.
• Call the toll-free helpline at 1800-209-8700 with your policy number ready.

These work as a quick status check but won't give you document downloads or fund-switch access — for that, you'll still need the full portal login.

Paying Premiums: Portal vs Other Channels

The customer portal is the direct route for premium payment, but IndiaFirst premiums can also be paid through third-party bill payment channels — for instance, via the Bajaj Finserv app or BBPS platform, by selecting IndiaFirst Life Insurance from the list of supported insurers and entering your policy number. This is worth knowing if you already use one of these apps for other bill payments and would rather not log into a separate insurer portal just to pay a premium.

Electronic Insurance Account (eIA): A Separate Login You Might Also Need

This is the part most login guides skip entirely. If you've opted to hold your policy in electronic (dematerialised) form, it sits in an electronic Insurance Account, or eIA, managed by an Insurance Repository — KARVY Insurance Repository or CAMS Repository, not IndiaFirst itself.

• Opening an eIA requires your PAN or Aadhaar number, a valid email ID, and a contact number.
• The Repository — not IndiaFirst — issues your eIA number, login ID, and password by email and SMS.
• If you already hold an eIA from a previous policy with any insurer, you can link it instead of opening a new one — just provide the existing eIA number and Repository name on your proposal form.

In short: your IndiaFirst customer portal login and your eIA login are two separate credentials from two separate organisations, and losing track of which is which is a common source of confusion.

Raising a Complaint Through QRC Inside the Portal

Beyond calling customer care, IndiaFirst's portal has a dedicated section for this called QRC — Queries, Requests, and Complaints. Log in, navigate to the QRC section, and raise your request directly, which gives you a trackable record rather than relying on a phone call alone.

Common Login Issues and Fixes

Contacting Support and Escalating a Complaint

FAQs